Frank Soto, widely known as Frank Da Barber, is a master barber, educator, and shop owner with over 15 years of experience in the barbering industry. Based in Orlando, Florida, Frank is the owner of SHYFFT Hair Studio, a vintage-inspired barbershop built on craftsmanship, culture, and community.

With over 10 years as an international educator and platform artist for Babyliss, Stylecraft, and Level 3, Frank has worked with some of the most recognized brands in the industry, sharing his knowledge on stage, in classrooms, and behind the chair. He is known for his attention to detail, clean finishes, and ability to blend traditional barbering techniques with modern trends.

Beyond the technical side, Frank is passionate about educating barbers on service, mindset, and long-term career growth. His teaching style focuses not only on cutting hair, but on building relationships, creating memorable client experiences, and developing confidence behind the chair.

Frank continues to inspire the next generation of barbers through education, mentorship, and real-world experience—always staying true to the craft while pushing the culture forward.