Privacy Policy

Privacy Policy & SMS Terms and Conditions

Effective Date: September 29, 2025  |  Last Updated: April 2026

1. INTRODUCTION

This Privacy Policy is presented by E.S.C. LLC, doing business as The Beauty Weekends ("The Beauty Weekends," "we," "us," or "our"), located at www.thebeautyweekends.com. Our purpose is to organize and produce exhibitions, events, and other business-to-business products specifically focused on professionals and organizations within the beauty industry.

We take the privacy and protection of your data seriously and are committed to handling personal information responsibly and in a way that meets applicable legal requirements. This Privacy Policy explains what data we collect, how it is used, the legal basis for its use, and the rights you have over that data — including with respect to our SMS/text messaging program.

2. INFORMATION WE COLLECT

When you use our products, services, website, or communicate with us via text message, we may collect the following personal information:

  • Contact details: name, email address, postal address, and telephone number (including mobile phone number)
  • Professional background: job title, company name, educational background, and industry role
  • Account credentials: usernames and passwords
  • Payment information: credit or debit card numbers, bank details, and billing addresses
  • User-generated content: comments, feedback, posts, and other submitted content
  • Identity verification information: passport or government ID details, where legally required
  • Communication preferences: marketing opt-ins and opt-outs, including SMS/text message consent
  • Location information: collected through mobile apps where applicable
  • Images and video: captured at events you attend
  • Device and usage data: IP address, browser type, and website interaction data collected via cookies and tracking technologies


We may also collect sensitive personal data (such as health information) in limited circumstances, such as an on-site emergency at one of our events. In such cases, we apply appropriate safeguards and legal bases, including protection of vital interests.

3. HOW WE USE YOUR INFORMATION

3.1 Product Inquiries, Sales & Administration

We use your information to respond to inquiries, process purchases, manage accounts, handle payments, and fulfill contractual obligations. Phone calls with customer service may be recorded for quality and training purposes, and you will be informed in advance.

3.2 Event & Exhibition Management

If you participate in our events as an attendee, exhibitor, speaker, sponsor, or moderator, we use your information to manage event logistics, process payments, maintain records, and promote future events. Photos and videos taken at events may be used for promotional purposes on our website and social media channels.

3.3 Marketing Communications (Email, SMS, Phone & Digital Ads)

We use your information to send newsletters, promotions, event updates, and other marketing communications. This includes email and SMS/text message marketing where you have provided consent. You may opt out of any marketing communication at any time (see Section 5 for SMS opt-out instructions). To update your email marketing preferences, contact us at info@thebeautyweekends.com.

3.4 Analytics & Personalization

We may combine session data, tracking technologies, and personal information to understand your preferences, measure website performance, and personalize content and advertising. We use algorithm-based technologies for dynamic content and audience segmentation. Automated decision-making is never used in any way that produces a significant legal effect on an individual.

3.5 Legal Compliance

We may use and disclose your personal information to comply with applicable laws, regulations, and legal obligations, including international trade sanctions screening.

4. LEGAL BASES FOR PROCESSING

We process your personal information on the following lawful bases:

  • Performance of a contract: to fulfill our obligations to you
  • Legitimate interests: to operate, promote, and improve our business
  • Consent: where you have explicitly opted in, including SMS marketing consent
  • Vital interests: to protect someone's life in an emergency
  • Legal obligation: to comply with applicable laws and regulations


5. SMS / TEXT MESSAGING PROGRAM

5.1 Program Description

By providing your mobile phone number and opting in, you consent to receive marketing text messages from The Beauty Weekends (thebeautyweekends.com) at the mobile number you provided. Messages may include promotions, event updates, special offers, product announcements, cart reminders, and more.

Messages may be sent using an automatic telephone dialing system or other technology. Message frequency may vary.

Consent to receive marketing text messages is NOT required as a condition of purchasing any goods or services.

5.2 Message & Data Rates

Message and data rates may apply. Please check with your mobile carrier for details regarding your plan and any applicable charges. The Beauty Weekends is not responsible for any messaging or data charges incurred by you.

5.3 How to Opt Out

You can opt out of our SMS program at any time. To stop receiving text messages, reply STOP to any message you receive from us. After sending STOP, you may receive a one-time confirmation message acknowledging your opt-out. You will no longer receive marketing SMS messages from The Beauty Weekends unless you choose to opt back in.

5.4 How to Get Help

For assistance with our SMS program, reply HELP to any text message from us, or contact our Customer Service team:


5.5 Supported Carriers

Our SMS program is supported by most major U.S. mobile carriers. Participation is not guaranteed on all carriers. The Beauty Weekends is not liable for delayed or undelivered messages due to carrier restrictions or technical issues.

5.6 Eligibility

By opting into our SMS program, you confirm that you are at least 18 years of age, or that you have obtained parental or guardian consent. This SMS program is intended for users residing in the United States.

5.7 SMS Privacy Commitment

Your privacy matters. The Beauty Weekends does not share your mobile phone number or SMS opt-in information with third parties for their own marketing purposes. Your contact information collected through our SMS program is governed by this Privacy Policy and used solely to communicate with you on our behalf.

6. HOW WE SHARE YOUR INFORMATION

We do not sell or rent your personal information to third parties. We do not share your contact information — including SMS opt-in data — with third parties for their own marketing purposes. We may share your information in the following limited circumstances:

  • Service providers: vendors and partners who assist us in operating our website, processing payments, managing events, or sending communications on our behalf, subject to confidentiality obligations
  • Legal requirements: when required by law, court order, or governmental authority
  • Business transfers: in connection with a merger, acquisition, or sale of assets
  • Vital interests: to protect someone's health or safety in an emergency


Any third-party service providers we engage are contractually required to handle your data securely and only for the purposes we specify.

7. HOW WE PROTECT YOUR INFORMATION

We implement physical and technical security measures to protect your personal information from unauthorized access, use, or disclosure. Our website uses HTTPS (HTTP Secure) with Transport Layer Security (TLS) encryption, as indicated by the padlock icon in your browser. Electronic databases are stored on secure systems with controlled access. Our team receives data protection training and is required to follow our internal security policies.

While we take all reasonable steps to secure your information, no data transmission over the internet can be guaranteed as 100% secure. We cannot guarantee the security of data transmitted to our website.

8. HOW LONG WE KEEP YOUR INFORMATION

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. For example:

  • If you opt out of marketing communications, we retain limited information to honor your opt-out preference
  • SMS opt-out records are retained to ensure you do not receive unwanted messages
  • Financial and transactional records are retained as required by applicable law

After the applicable retention period, personal information is securely deleted or destroyed. Generally, personal data is retained for a maximum period equal to the applicable statute of limitations in the relevant jurisdiction, or until you opt out where applicable.

9. CHILDREN'S PRIVACY

Our services and products are directed at business professionals and adults. They are not intended for children under the age of 16, or for individuals who cannot be bound by contract under applicable law. We do not knowingly collect personal information from users in these age groups, and we reserve the right to delete such information if we become aware of having collected it.

Our SMS program is intended for individuals 18 years of age or older. By opting in, you confirm you meet this age requirement or have obtained parental or guardian consent.

10. YOUR RIGHTS & CHOICES

You have the right to access, correct, or request deletion of your personal information. You may also update your communication and marketing preferences at any time. To exercise these rights:

We will respond to all requests in a timely manner consistent with applicable data protection laws.

11. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to improve your experience on our website, analyze usage patterns, and deliver relevant advertising. This may include tracking technologies embedded in our marketing emails that help us determine whether emails have been opened, links clicked, or purchases made in response to a campaign.

We may use your data, combined with data from third-party sources, for advertising campaigns on social media platforms such as LinkedIn, Instagram, and Facebook to provide information about upcoming events and ensure advertising relevance.

12. CHANGES TO THIS POLICY

We may revise or update this Privacy Policy and SMS Terms at any time. Any changes will be effective immediately upon posting to this page, with an updated effective date noted at the top. Your continued use of our services or participation in our SMS program following any changes constitutes your acceptance of those changes. We encourage you to review this page periodically.

13. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our SMS program, please reach out:

E.S.C. LLC — THE BEAUTY WEEKENDS
Email: info@thebeautyweekends.com
Phone: 1-561-884-0519
Website: www.thebeautyweekends.com

© E.S.C. LLC dba The Beauty Weekends  |  All rights reserved  |  Last updated April 2026