Alethia Benjamin is a licensed professional stylist of over 18 years with over 30 years of overall experience in her field of expertise. In 2013 she decided to shift her focus to solely naturally textured hair. She is currently the owner of Truly Rooted Natural Hair and Barber Studio located in Lauderhill FL., a full service salon offering a wide variety of natural hair services but specializing in intricate braid and loc design. She also has a signature hair oil made in house for purchase. She and her salon are brand ambassadors for the all natural haircare line Pure O Natural where they travel all over educating on the product line and usage. She has an exceptional track record of providing exceptional service and styles in the South Florida region.